My Secret Way to Find Negative Keywords

Find negative keywords in your account and adding them to your campaigns it’s crucial to improve the ROI, anabolics QS, CTR … almost all parameters of your Adwords campaign.

Here I explain my last process to do it, with success.

Run Automated Script to Find Negative Keywords

1.- copy this script:

/**
*
* Search Query Mining Tool
*
* This script calculates the contribution of each word or phrase found in the
* search query report and outputs a report into a Google Doc spreadsheet.
*
* Version: 2.1
* Last updated 2015-09-17
* Google AdWords Script maintained on brainlabsdigital.com
*
**/

function main() {
//////////////////////////////////////////////////////////////////////////////
// Options

var startDate = "2016-01-01";
var endDate = "2016-03-15";
// The start and end date of the date range for your search query data
// Format is yyyy-mm-dd

var currencySymbol = "€";
// The currency symbol used for formatting. For example "£", "$" or "€".

var campaignNameContains = "";
// Use this if you only want to look at some campaigns
// such as campaigns with names containing 'Brand' or 'Shopping'.
// Leave as "" if not wanted.

var campaignNameDoesNotContain = "";
// Use this if you want to exclude some campaigns
// such as campaigns with names containing 'Brand' or 'Shopping'.
// Leave as "" if not wanted.

var ignorePausedCampaigns = true;
// Set this to true to only look at currently active campaigns.
// Set to false to include campaigns that had impressions but are currently paused.

var ignorePausedAdGroups = true;
// Set this to true to only look at currently active ad groups.
// Set to false to include ad groups that had impressions but are currently paused.

var checkNegatives = true;
// Set this to true to remove queries that would be excluded by your negative keywords.

var spreadsheetUrl = "https://docs.google.com/YOUR-SPREADSHEET-URL-HERE";
// The URL of the Google Doc the results will be put into.

var minNGramLength = 1;
var maxNGramLength = 2;
// The word length of phrases to be checked.
// For example if minNGramLength is 1 and maxNGramLength is 3,
// phrases made of 1, 2 and 3 words will be checked.
// Change both min and max to 1 to just look at single words.

var clearSpreadsheet = true;


//////////////////////////////////////////////////////////////////////////////
// Thresholds

var queryCountThreshold = 0;
var impressionThreshold = 10;
var clickThreshold = 0;
var costThreshold = 0;
var conversionThreshold = 0;
// Words will be ignored if their statistics are lower than any of these thresholds


//////////////////////////////////////////////////////////////////////////////
// Check the spreadsheet has been entered, and that it works
if (spreadsheetUrl.replace(/[AEIOU]/g,"X") == "https://docs.google.com/YXXR-SPRXXDSHXXT-XRL-HXRX") {
Logger.log("Problem with the spreadsheet URL: make sure you've replaces the default with a valid spreadsheet URL.");
return;
}
try {
var spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl);
} catch (e) {
Logger.log("Problem with the spreadsheet URL: '" + e + "'");
return;
}

// Get the IDs of the campaigns to look at
var dateRange = startDate.replace(/-/g, "") + "," + endDate.replace(/-/g, "");
var activeCampaignIds = [];
var whereStatements = "";

if (campaignNameDoesNotContain != "") {
whereStatements += "AND CampaignName DOES_NOT_CONTAIN_IGNORE_CASE '" + campaignNameDoesNotContain + "' ";
}
if (ignorePausedCampaigns) {
whereStatements += "AND CampaignStatus = ENABLED ";
} else {
whereStatements += "AND CampaignStatus IN ['ENABLED','PAUSED'] ";
}

var campaignReport = AdWordsApp.report(
"SELECT CampaignName, CampaignId " +
"FROM   CAMPAIGN_PERFORMANCE_REPORT " +
"WHERE CampaignName CONTAINS_IGNORE_CASE '" + campaignNameContains + "' " +
"AND Impressions > 0 " + whereStatements +
"DURING " + dateRange
);
var campaignRows = campaignReport.rows();
while (campaignRows.hasNext()) {
var campaignRow = campaignRows.next();
activeCampaignIds.push(campaignRow["CampaignId"]);
}//end while

if (activeCampaignIds.length == 0) {
Logger.log("Could not find any campaigns with impressions and the specified options.");
return;
}

var whereAdGroupStatus = "";
if (ignorePausedAdGroups) {
var whereAdGroupStatus = "AND AdGroupStatus = ENABLED ";
} else {
whereAdGroupStatus += "AND AdGroupStatus IN ['ENABLED','PAUSED'] ";
}


//////////////////////////////////////////////////////////////////////////////
// Find negative keywords
var negativesByGroup = [];
var negativesByCampaign = [];
var sharedSetData = [];
var sharedSetNames = [];
var sharedSetCampaigns = [];

if (checkNegatives) {
// Gather ad group level negative keywords
var keywordReport = AdWordsApp.report(
"SELECT CampaignId, AdGroupId, Criteria, KeywordMatchType " +
"FROM   KEYWORDS_PERFORMANCE_REPORT " +
"WHERE Status = ENABLED AND IsNegative = TRUE " + whereAdGroupStatus +
"AND CampaignId IN [" + activeCampaignIds.join(",") + "] " +
"DURING " + dateRange
);

var keywordRows = keywordReport.rows();
while (keywordRows.hasNext()) {
var keywordRow = keywordRows.next();

if (negativesByGroup[keywordRow["AdGroupId"]] == undefined) {
negativesByGroup[keywordRow["AdGroupId"]] =
[[keywordRow["Criteria"].toLowerCase(),keywordRow["KeywordMatchType"].toLowerCase()]];
} else {
negativesByGroup[keywordRow["AdGroupId"]].push([keywordRow["Criteria"].toLowerCase(),keywordRow["KeywordMatchType"].toLowerCase()]);
}
}

// Gather campaign level to find negative keywords
var campaignNegReport = AdWordsApp.report(
"SELECT CampaignId, Criteria, KeywordMatchType " +
"FROM   CAMPAIGN_NEGATIVE_KEYWORDS_PERFORMANCE_REPORT " +
"WHERE  IsNegative = TRUE " +
"AND CampaignId IN [" + activeCampaignIds.join(",") + "]"
);
var campaignNegativeRows = campaignNegReport.rows();
while (campaignNegativeRows.hasNext()) {
var campaignNegativeRow = campaignNegativeRows.next();
if (negativesByCampaign[campaignNegativeRow["CampaignId"]] == undefined) {
negativesByCampaign[campaignNegativeRow["CampaignId"]] = [[campaignNegativeRow["Criteria"].toLowerCase(),campaignNegativeRow["KeywordMatchType"].toLowerCase()]];
} else {
negativesByCampaign[campaignNegativeRow["CampaignId"]].push([campaignNegativeRow["Criteria"].toLowerCase(),campaignNegativeRow["KeywordMatchType"].toLowerCase()]);
}
}

// Find which campaigns use shared negative keyword sets
var campaignSharedReport = AdWordsApp.report(
"SELECT CampaignName, CampaignId, SharedSetName, SharedSetType, Status " +
"FROM   CAMPAIGN_SHARED_SET_REPORT " +
"WHERE SharedSetType = NEGATIVE_KEYWORDS " +
"AND CampaignId IN [" + activeCampaignIds.join(",") + "]");
var campaignSharedRows = campaignSharedReport.rows();
while (campaignSharedRows.hasNext()) {
var campaignSharedRow = campaignSharedRows.next();
if (sharedSetCampaigns[campaignSharedRow["SharedSetName"]] == undefined) {
sharedSetCampaigns[campaignSharedRow["SharedSetName"]] = [campaignSharedRow["CampaignId"]];
} else {
sharedSetCampaigns[campaignSharedRow["SharedSetName"]].push(campaignSharedRow["CampaignId"]);
}
}

// Map the shared sets' IDs (used in the criteria report below)
// to their names (used in the campaign report above)
var sharedSetReport = AdWordsApp.report(
"SELECT Name, SharedSetId, MemberCount, ReferenceCount, Type " +
"FROM   SHARED_SET_REPORT " +
"WHERE ReferenceCount > 0 AND Type = NEGATIVE_KEYWORDS ");
var sharedSetRows = sharedSetReport.rows();
while (sharedSetRows.hasNext()) {
var sharedSetRow = sharedSetRows.next();
sharedSetNames[sharedSetRow["SharedSetId"]] = sharedSetRow["Name"];
}

// Collect the negative keyword text from the sets,
// and record it as a campaign level negative in the campaigns that use the set
var sharedSetReport = AdWordsApp.report(
"SELECT SharedSetId, KeywordMatchType, Criteria " +
"FROM   SHARED_SET_CRITERIA_REPORT ");
var sharedSetRows = sharedSetReport.rows();
while (sharedSetRows.hasNext()) {
var sharedSetRow = sharedSetRows.next();
var setName = sharedSetNames[sharedSetRow["SharedSetId"]];
if (sharedSetCampaigns[setName] !== undefined) {
for (var i=0; i<sharedSetCampaigns[setName].length; i++) {
var campaignId = sharedSetCampaigns[setName][i];
if (negativesByCampaign[campaignId] == undefined) {
negativesByCampaign[campaignId] =
[[sharedSetRow["Criteria"].toLowerCase(),sharedSetRow["KeywordMatchType"].toLowerCase()]];
} else {
negativesByCampaign[campaignId].push([sharedSetRow["Criteria"].toLowerCase(),sharedSetRow["KeywordMatchType"].toLowerCase()]);
}
}
}
}

Logger.log("Finished to find negative keywords");
}// end if


//////////////////////////////////////////////////////////////////////////////
// Define the statistics to download or calculate, and their formatting

var statColumns = ["Clicks", "Impressions", "Cost", "ConvertedClicks", "ConversionValue"];
var calculatedStats = [["CTR","Clicks","Impressions"],
["CPC","Cost","Clicks"],
["Conv. Rate","ConvertedClicks","Clicks"],
["Cost / conv.","Cost","ConvertedClicks"],
["Conv. value/cost","ConversionValue","Cost"]]
var currencyFormat = currencySymbol + "#,##0.00";
var formatting = ["#,##0", "#,##0", "#,##0", currencyFormat, "#,##0", currencyFormat,"0.00%",currencyFormat,"0.00%",currencyFormat,"0.00%"];


//////////////////////////////////////////////////////////////////////////////
// Go through the search query report, remove searches already excluded by negatives
// record the performance of each word in each remaining query

var queryReport = AdWordsApp.report(
"SELECT CampaignName, CampaignId, AdGroupId, AdGroupName, Query, " + statColumns.join(", ") + " " +
"FROM SEARCH_QUERY_PERFORMANCE_REPORT " +
"WHERE CampaignId IN [" + activeCampaignIds.join(",") + "] " + whereAdGroupStatus +
"DURING " + dateRange);

var numberOfWords = [];
var campaignNGrams = {};
var adGroupNGrams = {};
var totalNGrams = [];

for (var n=minNGramLength; n<maxNGramLength+1; n++) {
totalNGrams[n] = {};
}

var queryRows = queryReport.rows();
while (queryRows.hasNext()) {
var queryRow = queryRows.next();

if (checkNegatives) {
var searchIsExcluded = false;

// Checks if the query is excluded by an ad group level negative
if (negativesByGroup[queryRow["AdGroupId"]] !== undefined) {
for (var i=0; i<negativesByGroup[queryRow["AdGroupId"]].length; i++) {
if ( (negativesByGroup[queryRow["AdGroupId"]][i][1] == "exact" &&
queryRow["Query"] == negativesByGroup[queryRow["AdGroupId"]][i][0]) ||
(negativesByGroup[queryRow["AdGroupId"]][i][1] != "exact" &&
(" "+queryRow["Query"]+" ").indexOf(" "+negativesByGroup[queryRow["AdGroupId"]][i][0]+" ") > -1 )){
searchIsExcluded = true;
break;
}
}
}

// Checks if the query is excluded by a campaign level negative
if (!searchIsExcluded && negativesByCampaign[queryRow["CampaignId"]] !== undefined) {
for (var i=0; i<negativesByCampaign[queryRow["CampaignId"]].length; i++) {
if ( (negativesByCampaign[queryRow["CampaignId"]][i][1] == "exact" &&
queryRow["Query"] == negativesByCampaign[queryRow["CampaignId"]][i][0]) ||
(negativesByCampaign[queryRow["CampaignId"]][i][1]!= "exact" &&
(" "+queryRow["Query"]+" ").indexOf(" "+negativesByCampaign[queryRow["CampaignId"]][i][0]+" ") > -1 )){
searchIsExcluded = true;
break;
}
}
}

if (searchIsExcluded) {continue;}
}

var currentWords = queryRow["Query"].split(" ");

if (campaignNGrams[queryRow["CampaignName"]] == undefined) {
campaignNGrams[queryRow["CampaignName"]] = [];
adGroupNGrams[queryRow["CampaignName"]] = {};

for (var n=minNGramLength; n<maxNGramLength+1; n++) {
campaignNGrams[queryRow["CampaignName"]][n] = {};
}
}

if (adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]] == undefined) {
adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]] = [];
for (var n=minNGramLength; n<maxNGramLength+1; n++) {
adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]][n] = {};
}
}

var stats = [];
for (var i=0; i<statColumns.length; i++) {
stats[i] = parseFloat(queryRow[statColumns[i]].replace(/,/g, ""));
}

var wordLength = currentWords.length;
if (wordLength > 6) {
wordLength = "7+";
}
if (numberOfWords[wordLength] == undefined) {
numberOfWords[wordLength] = [];
}
for (var i=0; i<statColumns.length; i++) {
if (numberOfWords[wordLength][statColumns[i]] > 0) {
numberOfWords[wordLength][statColumns[i]] += stats[i];
} else {
numberOfWords[wordLength][statColumns[i]] = stats[i];
}
}

// Splits the query into n-grams and records the stats for each
for (var n=minNGramLength; n<maxNGramLength+1; n++) {
if (n > currentWords.length) {
break;
}

var doneNGrams = [];

for (var w=0; w < currentWords.length - n + 1; w++) {
var currentNGram = '="' + currentWords.slice(w,w+n).join(" ") + '"';

if (doneNGrams.indexOf(currentNGram) < 0) {

if (campaignNGrams[queryRow["CampaignName"]][n][currentNGram] == undefined) {
campaignNGrams[queryRow["CampaignName"]][n][currentNGram] = {};
campaignNGrams[queryRow["CampaignName"]][n][currentNGram]["Query Count"] = 0;
}
if (adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram] == undefined) {
adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram] = {};
adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram]["Query Count"] = 0;
}
if (totalNGrams[n][currentNGram] == undefined) {
totalNGrams[n][currentNGram] = {};
totalNGrams[n][currentNGram]["Query Count"] = 0;
}

campaignNGrams[queryRow["CampaignName"]][n][currentNGram]["Query Count"]++;
adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram]["Query Count"]++;
totalNGrams[n][currentNGram]["Query Count"]++;

for (var i=0; i<statColumns.length; i++) {
if (campaignNGrams[queryRow["CampaignName"]][n][currentNGram][statColumns[i]] > 0) {
campaignNGrams[queryRow["CampaignName"]][n][currentNGram][statColumns[i]] += stats[i];
} else {
campaignNGrams[queryRow["CampaignName"]][n][currentNGram][statColumns[i]] = stats[i];
}

if (adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram][statColumns[i]] > 0) {
adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram][statColumns[i]] += stats[i];
} else {
adGroupNGrams[queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram][statColumns[i]] = stats[i];
}

if (totalNGrams[n][currentNGram][statColumns[i]] > 0) {
totalNGrams[n][currentNGram][statColumns[i]] += stats[i];
} else {
totalNGrams[n][currentNGram][statColumns[i]] = stats[i];
}
}

doneNGrams.push(currentNGram);
}
}
}
}

Logger.log("Finished analysing queries.");


//////////////////////////////////////////////////////////////////////////////
// Output the data into the spreadsheet

var wordLengthOutput = [];
var wordLengthFormat = [];
var outputs = [];
var formats = [];

for (var n=minNGramLength; n<maxNGramLength+1; n++) {
outputs[n] = {};
outputs[n]['campaign'] = [];
outputs[n]['adgroup'] = [];
outputs[n]['total'] = [];
formats[n] = {};
formats[n]['campaign'] = [];
formats[n]['adgroup'] = [];
formats[n]['total'] = [];
}

// Create headers
var calcStatNames = [];
for (var s=0; s<calculatedStats.length; s++) {
calcStatNames.push(calculatedStats[s][0]);
}
var statNames = statColumns.concat(calcStatNames);
for (var n=minNGramLength; n<maxNGramLength+1; n++) {
outputs[n]['campaign'].push(["Campaign","Phrase","Query Count"].concat(statNames));
outputs[n]['adgroup'].push(["Campaign","Ad Group","Phrase","Query Count"].concat(statNames));
outputs[n]['total'].push(["Phrase","Query Count"].concat(statNames));
}
wordLengthOutput.push(["Word count"].concat(statNames));

// Organise the ad group level stats into an array for output
for (var n=minNGramLength; n<maxNGramLength+1; n++) {
for (var campaign in adGroupNGrams) {
for (var adGroup in adGroupNGrams[campaign]) {
for (var nGram in adGroupNGrams[campaign][adGroup][n]) {

// skips nGrams under the thresholds
if (adGroupNGrams[campaign][adGroup][n][nGram]["Query Count"] < queryCountThreshold) {continue;}
if (adGroupNGrams[campaign][adGroup][n][nGram]["Impressions"] < impressionThreshold) {continue;}
if (adGroupNGrams[campaign][adGroup][n][nGram]["Clicks"] < clickThreshold) {continue;}
if (adGroupNGrams[campaign][adGroup][n][nGram]["Cost"] < costThreshold) {continue;}
if (adGroupNGrams[campaign][adGroup][n][nGram]["ConvertedClicks"] < conversionThreshold) {continue;}

var printline = [campaign, adGroup, nGram, adGroupNGrams[campaign][adGroup][n][nGram]["Query Count"]];

for (var s=0; s<statColumns.length; s++) {
printline.push(adGroupNGrams[campaign][adGroup][n][nGram][statColumns[s]]);
}

for (var s=0; s<calculatedStats.length; s++) {
var multiplier = calculatedStats[s][1];
var divisor = calculatedStats[s][2];
if (adGroupNGrams[campaign][adGroup][n][nGram][divisor] > 0) {
printline.push(adGroupNGrams[campaign][adGroup][n][nGram][multiplier] / adGroupNGrams[campaign][adGroup][n][nGram][divisor]);
} else {
printline.push("-");
}
}
outputs[n]['adgroup'].push(printline);
formats[n]['adgroup'].push(["0","0","0"].concat(formatting));
}
}
}
}

// Organise the campaign level stats into an array for output
for (var n=minNGramLength; n<maxNGramLength+1; n++) {
for (var campaign in campaignNGrams) {
for (var nGram in campaignNGrams[campaign][n]) {

// skips nGrams under the thresholds
if (campaignNGrams[campaign][n][nGram]["Query Count"] < queryCountThreshold) {continue;}
if (campaignNGrams[campaign][n][nGram]["Impressions"] < impressionThreshold) {continue;}
if (campaignNGrams[campaign][n][nGram]["Clicks"] < clickThreshold) {continue;}
if (campaignNGrams[campaign][n][nGram]["Cost"] < costThreshold) {continue;}
if (campaignNGrams[campaign][n][nGram]["ConvertedClicks"] < conversionThreshold) {continue;}

var printline = [campaign, nGram, campaignNGrams[campaign][n][nGram]["Query Count"]];

for (var s=0; s<statColumns.length; s++) {
printline.push(campaignNGrams[campaign][n][nGram][statColumns[s]]);
}

for (var s=0; s<calculatedStats.length; s++) {
var multiplier = calculatedStats[s][1];
var divisor = calculatedStats[s][2];
if (campaignNGrams[campaign][n][nGram][divisor] > 0) {
printline.push(campaignNGrams[campaign][n][nGram][multiplier] / campaignNGrams[campaign][n][nGram][divisor]);
} else {
printline.push("-");
}
}
outputs[n]['campaign'].push(printline);
formats[n]['campaign'].push(["0","0"].concat(formatting));
}
}
}

// Organise the account level stats into an array for output
for (var n=minNGramLength; n<maxNGramLength+1; n++) {
for (var nGram in totalNGrams[n]) {

// skips n-grams under the thresholds
if (totalNGrams[n][nGram]["Query Count"] < queryCountThreshold) {continue;}
if (totalNGrams[n][nGram]["Impressions"] < impressionThreshold) {continue;}
if (totalNGrams[n][nGram]["Clicks"] < clickThreshold) {continue;}
if (totalNGrams[n][nGram]["Cost"] < costThreshold) {continue;}
if (totalNGrams[n][nGram]["ConvertedClicks"] < conversionThreshold) {continue;}

var printline = [nGram, totalNGrams[n][nGram]["Query Count"]];

for (var s=0; s<statColumns.length; s++) {
printline.push(totalNGrams[n][nGram][statColumns[s]]);
}

for (var s=0; s<calculatedStats.length; s++) {
var multiplier = calculatedStats[s][1];
var divisor = calculatedStats[s][2];
if (totalNGrams[n][nGram][divisor] > 0) {
printline.push(totalNGrams[n][nGram][multiplier] / totalNGrams[n][nGram][divisor]);
} else {
printline.push("-");
}
}
outputs[n]['total'].push(printline);
formats[n]['total'].push(["0"].concat(formatting));
}
}

// Organise the word count analysis into an array for output
for (var i = 1; i<8; i++) {
if (i < 7) {
var wordLength = i;
} else {
var wordLength = "7+";
}

var printline = [wordLength];

if (numberOfWords[wordLength] == undefined) {
printline.push([0,0,0,0,"-","-","-","-"]);
} else {
for (var s=0; s<statColumns.length; s++) {
printline.push(numberOfWords[wordLength][statColumns[s]]);
}

for (var s=0; s<calculatedStats.length; s++) {
var multiplier = calculatedStats[s][1];
var divisor = calculatedStats[s][2];
if (numberOfWords[wordLength][divisor] > 0) {
printline.push(numberOfWords[wordLength][multiplier] / numberOfWords[wordLength][divisor]);
} else {
printline.push("-");
}
}
}
wordLengthOutput.push(printline);
wordLengthFormat.push(formatting);
}

var filterText = "";
if (ignorePausedAdGroups) {
filterText = "Active ad groups";
} else {
filterText = "All ad groups";
}

if (ignorePausedCampaigns) {
filterText += " in active campaigns";
} else {
filterText += " in all campaigns";
}

if (campaignNameContains != "") {
filterText += " containing '" + campaignNameContains + "'";
if (campaignNameDoesNotContain != "") {
filterText += " and not containing '" + campaignNameDoesNotContain + "'";
}
} else if (campaignNameDoesNotContain != "") {
filterText += " not containing '" + campaignNameDoesNotContain + "'";
}

// Find or create the required sheets
var spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl);
var campaignNGramName = [];
var adGroupNGramName = [];
var totalNGramName = [];
var campaignNGramSheet = [];
var adGroupNGramSheet = [];
var totalNGramSheet = [];

for (var n=minNGramLength; n<maxNGramLength+1; n++) {
if (n==1) {
campaignNGramName[n] = "Campaign Word Analysis";
adGroupNGramName[n] = "Ad Group Word Analysis";
totalNGramName[n] = "Account Word Analysis";
} else {
campaignNGramName[n] = "Campaign " + n + "-Gram Analysis";
adGroupNGramName[n] = "Ad Group " + n + "-Gram Analysis";
totalNGramName[n] = "Account " + n + "-Gram Analysis";
}

campaignNGramSheet[n] = spreadsheet.getSheetByName(campaignNGramName[n]);
if (campaignNGramSheet[n] == null) {
campaignNGramSheet[n] = spreadsheet.insertSheet(campaignNGramName[n]);
}

adGroupNGramSheet[n] = spreadsheet.getSheetByName(adGroupNGramName[n]);
if (adGroupNGramSheet[n] == null) {
adGroupNGramSheet[n] = spreadsheet.insertSheet(adGroupNGramName[n]);
}

totalNGramSheet[n] = spreadsheet.getSheetByName(totalNGramName[n]);
if (totalNGramSheet[n] == null) {
totalNGramSheet[n] = spreadsheet.insertSheet(totalNGramName[n]);
}
}

var wordCountSheet = spreadsheet.getSheetByName("Word Count Analysis");
if (wordCountSheet == null) {
wordCountSheet = spreadsheet.insertSheet("Word Count Analysis");
}

// Write the output arrays to the spreadsheet
for (var n=minNGramLength; n<maxNGramLength+1; n++) {
var nGramName = n + "-Grams";
if (n == 1) {
nGramName = "Words";
}

writeOutput(outputs[n]['campaign'], formats[n]['campaign'], campaignNGramSheet[n], nGramName, "Campaign", filterText, clearSpreadsheet);
writeOutput(outputs[n]['adgroup'], formats[n]['adgroup'], adGroupNGramSheet[n], nGramName, "Ad Group", filterText, clearSpreadsheet);
writeOutput(outputs[n]['total'], formats[n]['total'], totalNGramSheet[n], nGramName, "Account", filterText, clearSpreadsheet);
}

writeOutput(wordLengthOutput, wordLengthFormat, wordCountSheet, "Word Count", "Account", filterText, clearSpreadsheet);

Logger.log("Finished writing to spreadsheet.");
} // end main function


function writeOutput(outputArray, formatArray, sheet, nGramName, levelName, filterText, clearSpreadsheet) {
for (var i=0;i<5;i++) {
try {
if (clearSpreadsheet) {
sheet.clear();
}

if (nGramName == "Word Count") {
sheet.getRange("R1C1").setValue("Analysis of Search Query Performance by Word Count");
} else {
sheet.getRange("R1C1").setValue("Analysis of " + nGramName + " in Search Query Report, By " + levelName);
}

sheet.getRange("R" + (sheet.getLastRow() + 2) + "C1").setValue(filterText);

var lastRow = sheet.getLastRow();

if (formatArray.length == 0) {
sheet.getRange("R" + (lastRow + 1) + "C1").setValue("No " + nGramName.toLowerCase() + " found within the thresholds.");
} else {
sheet.getRange("R" + (lastRow + 1) + "C1:R" + (lastRow+outputArray.length) + "C" + outputArray[0].length).setValues(outputArray);
sheet.getRange("R" + (lastRow + 2) + "C1:R" + (lastRow+outputArray.length) + "C" + formatArray[0].length).setNumberFormats(formatArray);

var sortByColumns = [];
if (outputArray[0][0] == "Campaign" || outputArray[0][0] == "Word count") {
sortByColumns.push({column: 1, ascending: true});
}
if (outputArray[0][1] == "Ad Group") {
sortByColumns.push({column: 2, ascending: true});
}
sortByColumns.push({column: outputArray[0].indexOf("Cost") + 1, ascending: false});
sortByColumns.push({column: outputArray[0].indexOf("Impressions") + 1, ascending: false});
sheet.getRange("R" + (lastRow + 2) + "C1:R" + (lastRow+outputArray.length) + "C" + outputArray[0].length).sort(sortByColumns);
}

break;

} catch (e) {
if (e == "Exception: This action would increase the number of cells in the worksheet above the limit of 2000000 cells.") {
Logger.log("Could not output " + levelName + " level " + nGramName.toLowerCase() + ": '" + e + "'");
try {
sheet.getRange("R" + (sheet.getLastRow() + 2) + "C1").setValue("Not enough space to write the data - try again in an empty spreadsheet");
} catch (e2) {
Logger.log("Error writing 'not enough space' message: " + e2);
}
break;
}

if (i == 4) {
Logger.log("Could not output " + levelName + " level " + nGramName.toLowerCase() + ": '" + e + "'");
}
}
}
}

Source of the script: https://gist.githubusercontent.com/BrainlabsDi...

2.- open adwords –> bulk operations –> scripts –> +SCRIPT

3.- paste the script there, and edit main variables:

var startDate = "2016-01-01";
var endDate = "2016-03-15";
// The start and end date of the date range for your search query data
// Format is yyyy-mm-dd

var currencySymbol = "€";
// The currency symbol used for formatting. For example "£", "$" or "€".<span id="mce_marker" data-mce-type="bookmark">?</span>

var minNGramLength = 1;
var maxNGramLength = 2;
// The word length of phrases to be checked.
// For example if minNGramLength is 1 and maxNGramLength is 3,
// phrases made of 1, 2 and 3 words will be checked.
// Change both min and max to 1 to just look at single words.

4.- Create a spreadsheet in your google account, copy the link of this spreadsheet and edit this line of code:

  var spreadsheetUrl = "https://docs.google.com/YOUR-SPREADSHEET-URL-HERE";
// The URL of the Google Doc the results will be put into.

5.- run the script. It may take from 5 to 20 minutes depending on the size of your adwords account and dates time frame you selected.

6.- go to bathroom

Analyse keyword research

7.- when script finished execution, open your spread sheet

8.- open «Account Word Analysis» Tab

9.- add a new column in left side

10.- sort by «Conv. value/cost» if you had setup correclty your conversions. If not yet, sort by CTR. Start with «Conv. value/cost» = 0 , or with low CTR. In the previous screenshot It was sorted by CTR (a second round after sorting by «Conv. value/cost»).

11.- use the new created column to Flag when you find negative keywords . I used 1 for no-dubt-negatives , and 2 for non-performing-keywords (keywords that you could add as negative, but could be revisited in the future for new campaigns)

12.- Flag keyword wisely. Think «is this word relevant to my target market?» . If you are in doubt, open Adwords –> campaigns –> keywords Search terms –> Filter Serach term contains _______
see the full visitor search query, understand why this keyword have poor performance, and decide if you want to exclude all this search queries.

NOTE: Sometimes, one word makes no sense, and the keyword you should exclude is a 2 keyword phrase. If it is the case, feel free to overwrite the keyword in the spreadsheet with the 2 word phrase. You can also opt for repeating the same process I explained, but this time with the «Account 2-Gram Analysis» sheet.

13.- sort by the first column and copy all your «1» keywords

Add Found Negative Keywords to your Account

14.- open adwords –> shared library –> Campaign negative keywords –> +LIST

15.- paste all your «1» found negative keywords, and save

16.- click on the list you just have created, scroll to the botom, and click «Apply to campaigns»

17.- scroll campaigns list to the bottom, and if not all campaigns are shown, press «load next»

18.- then, press the double arrow and add all campaigns.

NOTE: this article explains how to add negatives that are negatives for your target market, for all your account campaigns.

19.- and press «save»

Good Related Searches You can do:

75 Negative Keywords That Every AdWords Campaign Should Include …

Negative Keyword Master List for PPC Advertising – @ReturnOnNow

Big Daddy List of 200+ Negative Keywords for AdWords & AdCenter …

Related Information you Should Also Read:

Do you have a better way to find negative keywords?